Back Alley Bar & Grill
Back Alley Bar & Grill is an entertainment venue in Fullerton CA. Be Well Agency was hired to support digital rebranding. We revitalized a website and designed it to work for the business via search engine optimization, content creation, and information on offerings.
INCREASE WEB TRAFFIC
CREATED MARKETING MATERIALS
SOCIAL MEDIA ADVERTISING
INCREASED FOOD SALES DURING QUARANTINE
During COVID-19, Be Well Agency worked with the owners to develop a short-term plan to keep revenue flowing. This required a lot of shifts to processes and offerings. Because of the quick action and planning and marketing, the business was able to stay open (versus closing its door permanently) and maintain a revenue stream. Marketing played a large role in promoting the new offerings and keeping guests, followers, fans, and regular customers informed on the constant changes to policies, safety and health procedures, hours of operations, offerings, and events.
Be Well Agency upgraded original website which was essentially a landing page into 10 page, SEO optimized website with features such as ADA Accessibility, bookings, event calendar, and menu. We optimized the content to increase SEO to an A rating versus the previous D rating
The strategy for social media is quality over quantity. The approach included geo-targeting potential customers. Social Media ads were used for a more streamlined approach for reaching the target audience and generating leads.
Herbaculture obtained our marketing consulting services after the launch of the studio. As a start-up, there is a lot of transformation in the first year and we were able to help management navigate challenges and opportunities in finding the brand's authentic voice.
Created marketing materials for Back Alley to promote their venue which is available for rent. Coordinate photos shoot, set up, photography and digital editing.